On April 22nd, 1200 members of the Aveda network+friends walked 6km in 13 cities nationwide for clean water! To date, this Earth Month has raised more than $160,000 for WaterAid Canada - amazing! But we still have much more to do!
Remember, we have until May 15 to hit our fundraising goals!
For more Walk for Water images, head to www.flickr.com/iwalkfrowater!
Have pictures from the walk posted on your social media? Hashtag them with #earthmonthca and #avedaw4w to join the virtual Earth Month community!
Anil held his famous Indian BBQ this afternoon at Collega's head office. The turn out was amazing, with proceed benefitting Earth Month in support of WaterAid.
"1:Face is a brand that brings global change by unifying the people that help with the people that need it."
This Earth Month, 1:Face Watch Canada will donate 10% of all Water Watch style purchases to Aveda Earth Month in support of WaterAid Canada. 1:Face Watch is also offering a 10% discount to all Collega/Aveda employees! Buy your 1:Face Watch online now at www.1facewatch.ca to help end the world water crisis!
This February, Colinne and Sarah from the Aveda network had the chance to travel to Ethiopia with WaterAid Canada. WATCH their experience collecting and carrying water like the locals do.
Don't forget, you can have an experience similar to this! NEW this year, any Earth Month participant who raises $7,500+ will travel to MADAGASCAR with WaterAid Canada this fall on a Study Tour of Africa!
Collega's own Pam Metford did it again! Her infamous Chili Lunch Extraordinaire sold out with proceeds supporting Earth Month. Pam offered a variety of combos including Chili Lunches, Chili-To-Go, and Shepherd's Pie!
What are some team/group fundraisers your salon hosts? Do you have anything planned for this year that you would like to share?
We do some fun things internally like bake sales and dinner parties. We also offer $10 treatments for the month of April with 100% proceeds to the cause- of course a raffle basket with WaterDrops made from recycled magazines. One location (Downtown) is doing a cut-a-thon. This year we are also selling a coupon book that has over $200 in value for only $25- excited as this is something we've never done before.
How much did your salon raise last year? What is your goal this year?
Last year we raised just under $15,000-- this year we are going for $18,000
What do you think are the best ways to fundraise as a group?
We love the treatments- they add up quickly and give the guest something awesome-- but the more fun things like the bake sale gets us excited and is more of a team thing.
How do you keep each other/your team motivated during Aveda Earth Month?
Huddles- high fives- posts on internal Facebook wall- celebrations- this year we did some crazy visuals: jars of dirty water at every station, paper cards that talk about the cause.
What is your Earth Month Best Practice? Any tips you would like to share with other fundraisers.
Making sure leaders are jazzed about it! Having a champion in each salon
Why is Earth Month important to you and your salon/team?
It's just one of the ways in which we give back-- throughout the year we focus on local charities. For the month of April we love the connection with all the other Aveda salons across the country! Its such an awesome feeling-- plus for such a little effort we can make such a HUGE difference!
1. What are some team/group fundraisers your salon hosts? Do you have anything planned for this year that you would like to share?
A group of 7 Aveda salons in the Regina area come together to host a CATWALK FOR WATER. The event is a hair and makeup runway gala. Each salon or team presents their own segment designing models head to toe in reused or repurposed material. Anything form plastic shopping bags to newspaper papermaches corsets to reclaimed rubber tires. We include a silent auction, band, DJ, appetizers and drinks. There are about 40 stylists/makeup artists/students, 45 models and over 20 volunteers that work on this event with the help of about 15 local sponsors. Although it is a non-competitive event, this year we will be adding a viewer’s choice where the 220 ticketed attendees can vote for which salon they feel represented the mission best
2. How much did your salon raise last year? What is your goal this year?
Last year our team raised $16000, this year our goal is $20000
3. What do you think are the best ways to fundraise as a group?
It really depends on the group, but overall finding an initiative that the group can connect to that draws on the teams natural talents and/or passions is essential. If time is limited, choose something simple like selling recycled magazine water drops at the cash wrap. If you have more time, maybe organize a Cut-a-Thon. Whatever you choose, set a goal, lay out clear expectations and deadlines. And most importantly whatever the fundraising initiatives is be sure to nominate a leader or champion to ensure everyone is on the same page and you are on track to hitting your goal
4. How do you keep each other/your team motivated during Aveda Earth Month?
We meet bi-weekly from February until May to update on where each department is at. Our 5 committee members each have their own responsibilities and we present back at our meeting where we are at. It helps to keep us both connected and on track. We try to keep it fun, for example last night we "drink sampling" at a potential supporter of the event. It helps that we all like each other too :)
5. What is your Earth Month Best Practice? Any tips you would like to share with other fundraisers.
Collaborate! Coming together as a group bring access to many connections with sponsors, it also fosters a networking environment amongst our region of AVEDA salons. The more people committed the more amazing ideas surface! When you have a team working together to put on an event, it distributes the workload, each person does there small bit to bigger project. Our committee has their own task lists keeping our efforts organized and efficient. Everyone can contribute to the level that they are comfortable with
6. Why is Earth Month important to you and your salon/team?
We are all connected for different reasons, most of us are passionate about where the funds are going. Some are connected to support and Align with the AVEDA mission and some are just hungry to participate in an event that allows them to express their creative talent
What is your fundraising goal for Earth Month 2015?
My fundraising goal for 2015 is $10,000.
What are you doing to get to this goal?
I'm offering haircuts to friends and family for a $75 donation or a blow dry for a $50 donation. I'm also helping my friend Darlene with her gala fundraiser, H2015Toronto. I'm trying to get others involved and excited, you never know how people are going to respond. One of my friends signed up all her employees to join the Walk!
How do you stay motivated while fundraising during your Earth Month?
I stay motivated through others; you never know who's going to give, how they will support or who they will share with. Plus it's kinda fun to watch the number grow. $10,000 dollars is a big goal but I feel like I can do it.
How has participating in Earth Month changed your prospective of the world?
I have two step children, and I feel that it's important that I'm a role model to them. With all the superficial Kim Kardashian's out there, I'd like to think it's better to do good then to just be feeling good.
Why is Aveda Earth Month / WaterAid’s work important to you?
My participation in fundraising for WaterAid changed this year. This year I thought with everything that these people have to suffer and go through, the least I can do is try. Everyone has a right to clean water, education, sanitation and healthcare – just like I have being a Canadian. Maybe I'm an idealist dreamer but I think we are extremely blessed in this country and it’s up to us to share what we have.